Viagra Field
Stepping away from subject matter centered around baseball statistics and the game played on the field, what do you think about ballparks and arenas being named after corporate entities? Does it bother you that facilities have been used to promote businesses such as Enron, or utility companies that don't need to advertise in the first place? How about a park changing names overnight because of a corporate merger? It's impossible for a sportswriter to remember the building names anymore without keeping media guides around, as the names have no connection to the team the way Comiskey Park or the Montreal Forum did years ago. Tom Powers, a columnist with the St. Paul Pioneer Press, has put in his two cents by saying the new park in Minnesota should be named for Kirby Puckett. As he notes in Friday's paper, that's not going to happen because the naming-rights revenue is too important to teams -- especially ones such as the small-market Twins. Powers humorously discusses the subject, expressing his concern that the new facility could get stuck with a name like Viagra Field or Warts B'Gone Stadium. Perhaps Preparation H Park would be a good name for any team that perennially stinks. What about this trend? There never used to be advertisements on the walls or close to the field in major league parks. Now they are everywhere. Is it possible to watch a baseball game without a scrolling device or TV technology promoting a product on the wall behind the batter? What's next? Will uniforms become walking billboards for products and corporations? It's already happened in Europe, and small ads can be seen on Arena Football jerseys. It seems inevitable that someday the classic pinstripes of the New York Yankees will be sabotaged by an advertisement for Leapin' Larry's Appliance Store.
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